Breaking the Mold
Events & Branding that transcends convention. Unique perspectives for every corner of the world.
Events & Branding
Breaking the Mold
Events & Branding that transcends convention. Unique perspectives for every corner of the world.
Logo System
A clean, iconic "12" monogram inspired by the world's most recognizable brand marks. Simple enough to work at any size, distinctive enough to never be forgotten.
Twelve
Breaking the Mold
Brand Applications
Your Brand, Everywhere
See how the Twelve identity comes to life across all touchpoints.
Patrick Kabagambe
Creative Director
Lydia Bamutya
Event Architect
Christine Akena
Brand Strategist
Business Cards
Premium 400gsm matte finish with debossed logo
Apparel
Premium cotton with centered chest embroidery
Drinkware
11oz ceramic with wrap-around branding
Letterhead
A4 premium bond with header and footer branding
Tote Bags
Natural canvas with screen-printed logo
Notebooks
A5 hardcover with foil-stamped logo
Roll-Up Banners
Retractable banner with vertical lockup
Event Posters
A2 matte with full bleed design
Lanyards
Polyester with transparent badge holder
Envelopes
C5 with printed return address
12 (Twelve): breaking the mold
Prepared for: Patrick (Pato), Lydia (RiRi), Christine (Tina)
Consultant: daudithemechanic (Partner in Digital Growth)
Date: November 2025
Brand Identity Foundation
The name 12 (Twelve) is rooted in the concepts of the twelve cycles of completion and the lines of meridian. It signifies that, like the globe, 12 is different on each part of the world, emphasizing a tailored approach that breaks conventions and offers unique perspectives.
Core Brand Values
- Precision & Quality:Implied by the structured name "12" and cycles of completion
- Perspective & Customization:Reflecting the global meridian concept, tailored solutions for every client
- Innovation & Disruption:"breaking the mold"
- Personality & Fun:Reflected by Pato, RiRi, and Tina's unique characters
- Collaboration:Three founders working together
Target Audience
- Corporate Clients:Seeking internal events (office get-togethers, team building) or external branding that is fresh, non-corporate, and highly memorable.
- SME/Startups:Looking for a brand identity that reflects rapid growth and innovation.
Deliverables: Branding and Visual Identity
This phase focuses on creating the core aesthetic assets.
A. Logo Concept & Design (Deliverable)
The logo must blend structure (the number 12) with fluidity (breaking the mold).
| Element | Concept | Rationale |
|---|---|---|
| Mark | An abstract, deconstructed '12'. Perhaps the '1' and '2' are formed from geometric shapes that appear to be shifting or shattering. | Represents "breaking the mold" while anchoring the number. |
| Typeface | A clean, modern sans-serif font (like Open Sans) for "Twelve" to convey professionalism, with the "12" being slightly bolder or stylized. | Balances the disruption with corporate readiness. |
| Color Palette | A sophisticated primary color paired with one or two vibrant, unexpected secondary colors to reflect the fun and personality. | Deep Teal+Electric Coral |
Primary Logo Mark
B. Brand Collateral Suite (Deliverables)
Business Cards
- Individual cards for Patrick Kabagambe, Lydia Bamutya, Christine Akena
- Premium 400gsm stock with soft-touch lamination
- Spot UV on logo for tactile impact
Letterhead & Envelope Suite
- A4 letterhead with logo placement and footer
- DL and C4 envelope designs
- Compliment slips
Digital Assets
- Social media profile images and cover photos
- HTML email signatures for all team members
- PowerPoint/Keynote presentation templates
- Website favicon, OG images, icon set
Event Materials
- Roll-up banners (850mm x 2000mm)
- Event signage and stage backdrops
- Branded lanyards and ID badges
- T-shirts, tote bags, notebooks, mugs
Brand Guidelines Document
A comprehensive PDF documenting all brand standards including:
Logo Usage
Clear space, minimum sizes, do's and don'ts
Color Specifications
HEX, RGB, CMYK, and Pantone codes
Typography Rules
Hierarchy, sizing, and pairing guidelines
Photography Style
Image treatment and art direction
Tone of Voice
Messaging principles and examples
Application Examples
Real-world usage across all touchpoints
Complete Brand Package
All deliverables provided in print-ready and digital formats. Source files (AI, PSD, INDD) included for future modifications. Unlimited revisions until approval.
Our Services
From corporate events to complete brand overhauls, we bring precision, perspective, and personality to everything we create.
Corporate Events
Internal gatherings, team building, and office events that break the mold of boring corporate culture.
Brand Identity
Fresh, non-corporate visual identities that make your brand memorable and distinctive.
Team Experiences
Curated experiences that bring teams together through innovation and fun.
Launch Events
Product launches and milestone celebrations that create lasting impressions.
Global Reach
Like the twelve meridians, we tailor our approach for every corner of the world.
Brand Activation
Experiential marketing that connects your brand with audiences in meaningful ways.
Color Palette
A sophisticated deep teal paired with vibrant coral creates a balance between corporate readiness and disruptive energy.
Deep Teal
Primary
#0D7377
Electric Coral
Accent
#FF6B35
Midnight Navy
Background
#0A1628
Soft White
Foreground
#F8F9FA
Slate
Muted
#374151
Open Sans
Clean, professional Open Sans provides excellent readability across all applications. Varying letter-spacing creates hierarchy while maintaining a cohesive, corporate-ready appearance.
Aa Bb Cc
Headlines & Titles
Subheadings & Emphasis
Body text for paragraphs and descriptions with excellent readability.
Labels & Metadata
Activating the Meridian
Meet the Iconoclasts of 12 (Twelve)
The transition to 12 (Twelve) is the formal recognition of a disruptive collective operating at the peak of precision, personality, and perspective. When you partner with us, you are not hiring a simple agency; you are activating a collective of three distinct, powerful perspectives that converge into one unstoppable force.
The number 12 represents the full cycle of completion, and like the meridians that define the globe, it is different on every part of the world. We don't apply one solution; we provide a custom perspective tailored entirely to your position.
Christine Akena
"The Storm in the Calm"
Tina is the singular force of intellectual precision at 12, the focused energy that becomes the storm that breaks the predictable calm. While others rush toward fleeting market trends, Tina executes a more demanding process: she ruthlessly strips away the clutter to find the single, most potent, and often unstated truth about your brand. She is the conceptual Axis around which every identity must orbit, ensuring that the brand's center of gravity is immovable, even when its exterior is disruptive. Her work guarantees that when 12 (Twelve) designs a solution, it isn't just aesthetically pleasing, it is strategically necessary.
Her process is one of ruthless efficiency and intellectual confrontation. She takes safe, sprawling ideas—the "molds" clients often bring—and uses strategic paradox to transform them into potent, lasting identities. Tina communicates a powerful message by strategically saying the opposite of what is expected, thereby carving out an unmistakable, magnetic space for the client in a crowded market. This is where the brand's namesake, the meridian concept, comes alive in her strategy: she finds the precise, unique coordinate point of the client on the global landscape, and then defines their messaging by opposing the expected norm of that coordinate.
Lydia Bamutya
"The Rhythm of Disruption"
Lydia Bamutya moves with the assurance of someone who has already seen the future and is simply waiting for the world to catch up. She doesn't just organize events; she engineers experiential crucibles, environments designed to fundamentally shift perception and create lasting, almost irrational, loyalty. Her understanding of branding transcends the visual; it is visceral, spatial, and temporal. For RiRi, an event is not a party—it's a meticulously choreographed statement of intent.
RiRi's unique methodology is not about decoration; it's about architecture. She constructs the invisible infrastructure of a brand's physical manifestation. This could be a high-stakes conference, an exclusive product unveiling, or an avant-garde brand experience. She understands that a brand's events must never just represent its identity, they must enact its central disruptive promise. Her work creates memory imprints so powerful that attendees don't just remember the event; they remember how the brand made them feel. That feeling is the mold she breaks, replacing passive attendance with active participation in the brand's unfolding narrative.
Patrick Kabagambe
"The Visual Catalyst"
Patrick Kabagambe's creative vision is not a skill; it is a force of nature, the spark that ignites the 12 (Twelve) engine. Where Tina provides the strategic bedrock and RiRi engineers the experiential architecture, Pato is the one who makes the intangible visible, the complex simple, and the mundane magnetic. His work is characterized by an unyielding commitment to visual disruption. He doesn't design what looks good; he designs what feels inevitable.
He sees every brief as an invitation to break a boundary. Every visual challenge is an opportunity to shatter a convention while building something timelessly relevant. Pato's aesthetic is clean, commanding, and considered. He takes Tina's strategic core and RiRi's experiential framework and distills them into a single, unified visual language that demands attention. His work is the final act of transformation, the moment where the idea becomes undeniable, the abstract becomes iconic, and the mold is not just broken—it is replaced by something infinitely stronger.
3
Perspectives
1
Unstoppable Force
12
Meridians
Ready to break the mold?
Let's create something extraordinary together. Reach out and let's discuss your next event or branding project.
© 2025 Twelve. All rights reserved.Digital by daudithemechanic